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Luca Bellati

Hi, I'm Luca Bellati. Welcome to my profile!

Luca Bellati is a senior executive with board experience and over 25 years of experience in consumer services ranging from marketing to customer service, CRM, ICT, international affairs within large organization as well as high growth SMEs. Managed relationships at top level with European financial institutions (e.g.VISA, Mastercard, various banks in Europe). and represented organisations and banking communities at board level (e.g. Monnet). Track record in designing new value propositions and driving innovation. Multi-cultural, highly motivated, self-started, eager to learn new skills.

Luca Bellati's Background

Luca Bellati's Experience

Bazak.it at CartaSi S.p.A.

October 2012 - Present | Milan

• Full responsibility of economic and marketing goals of Bazak.it • In charge of the design of the overall social shopping experience • Supervising the marketing planning and execution processes, coordinating both internal and external resources • Management of the communication campaigns for digital engagement and lead generation • Scouting the market, negotiating and closing deals with new partners to extend the offer and provide dedicated loyalty programs through digital services • Heading a team of 10+ professionals

Head of Marketing and Communication in KCCS at CartaSi

November 2011 - September 2012

o Design corporate and product branding and positioning o Design and implement marketing plan o Product innovation and R&D o Define and implement new services and products, support sales in understanding large account needs

Head of Marketing and Communication in KCCS at CartaSi

November 2011 - September 2012

o Design corporate and product branding and positioning o Design and implement marketing plan o Product innovation and R&D o Define and implement new services and products, support sales in understanding large account needs

Head of Innovation and International affairs in KCCS at CartaSi

November 2009 - November 2011

o Developing the innovation strategy o Designing the company's new strategy plan o Defining the mission statement and the new value proposition o Board member of the pan European Project for the payment system industry

Head of Innovation and International affairs in KCCS at CartaSi

November 2009 - November 2011

o Developing the innovation strategy o Designing the company's new strategy plan o Defining the mission statement and the new value proposition o Board member of the pan European Project for the payment system industry

COO CartaSi Capital at CartaSi S.p.A.

January 2008 - November 2009

o Managed the start up project of a new consumer financial house company o Design and implementation of the overall operational o Design and implementation of technical and commercial process o Managing both back office and front office teams

COO CartaSi Capital at CartaSi S.p.A.

January 2008 - November 2009

o Managed the start up project of a new consumer financial house company o Design and implementation of the overall operational o Design and implementation of technical and commercial process o Managing both back office and front office teams

Services & Solutions at CartaSi S.p.A.

December 2004 - December 2007

o Design, development and management of all technology based services working across Contact Centre and CRM solutions, Payment System, Web and Business Intelligence, Administration Platform and Operations o I was also in charge of overall investments, cost reduction and suppliers management o Heading a team of 150 people

Services & Solutions at CartaSi S.p.A.

December 2004 - December 2007

o Design, development and management of all technology based services working across Contact Centre and CRM solutions, Payment System, Web and Business Intelligence, Administration Platform and Operations o I was also in charge of overall investments, cost reduction and suppliers management o Heading a team of 150 people

Conatact Centre & CRM Solutions at CartaSi S.p.A.

January 2001 - December 2004

o Managing of Customer Care and CRM multichannel strategies and operations o Managing different communication channels (telephone calls, sms', web interfaces) o Introducing of voice over internet protocol and avatar services

Conatact Centre & CRM Solutions at CartaSi S.p.A.

January 2001 - December 2004

o Managing of Customer Care and CRM multichannel strategies and operations o Managing different communication channels (telephone calls, sms', web interfaces) o Introducing of voice over internet protocol and avatar services

Call Centre Manager at Targa Services - FIAT Auto S.p.A.

April 1999 - December 2000

Call Centre Manager at Targa Services - FIAT Auto S.p.A.

April 1999 - December 2000

Bazak.it at CartaSi

October 2012

o Full responsibility of economic and marketing goals of Bazak.it o In charge of the design of the overall social shopping experience o Supervising the marketing planning and execution processes, coordinating both internal and external resources o Management of the communication campaigns for digital engagement and lead generation o Scouting the market, negotiating and closing deals with new partners to extend the offer and provide dedicated loyalty programs through digital services o Heading a team of 10+ professionals

Luca Bellati's Education

University of Pavia

1988 – 1997

Bachelor


University of Pavia

1988 – 1997

Bachelor


Luca Bellati's Interests & Activities

Sailing, Skiing, Diving, Motorbyke, Technologies, Travel

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